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Abbott on Broadway

NYSE BroadwayStand in the center of Times Square in New York City, USA, and you’re surrounded by brightly illuminated images of iconic global brands like IBM, General Electric and Samsung. Now you can add Abbott to that list.

Running through June 30 and viewed by an estimated 1.5 million people each day, Abbott’s billboard in Times Square tells our story through a series of images showing people living healthier lives.